We want companies to see themselves as a memorable brand that customers become loyal to, rather than just another business providing some useful features and services.
As the marketplace for every product becomes more saturated, and market shares for every competing company grow smaller, businesses need to think of new strategies to differentiate themselves from the herd and drive growth for their brand.
Copy ❤️ design
"As a copywriter, I talk with many companies about their conversion problems and the desired outcomes they’re looking for with their websites, landing pages, and funnels.
Copywriting is seen as the fix they need to drive conversions, with design elements all too often taking a back seat.
Time and time again I’ve spent many weeks researching and writing copy for a new project, which then gets mercilessly sledgehammered into a template or a DIY design with little regard to the user experience - or the brand experience.
Design crimes? I’ve seen ‘em all.
The truth is that copy and design must work in harmony to guide users along their journey with your company - from the moment they find you, to the moment they become a customer - and beyond."
Design ❤️ copy
"Research, messaging, and copy come first in all our projects. YES! Copy first then design! Our process puts an end to the futile war between copywriters and designers. This way your project's design elements fully support and strengthen the copy and messaging. Our integrated approach ensures your product and offer reaches your customers on all levels."
Breaking away from the competitive herd
If you’re trying to stand out in the market, following the limited set of design prototypes you see within your industry is going to mean you end up looking exactly the same as everyone else.
Which isn’t an ideal way to grow a strong, memorable brand.
SaaS companies in particular have fallen victim to industry sameness. With overwhelming choices and the freedom to be and do anything they want with their brands - not burdened by the limitations of selling physical products - they have instead chosen to follow the rest of the SaaS herd.
They compete by fitting in.
The innovative SaaS brands we love have consciously moved in a different direction from their competition. Imagination, thought, and creativity in both their copy and design - as opposed to repetition and “borrowing” from other companies - have paid off with increased word of mouth referrals, and loyal brand devotees.
"The objective is not to blend into the blur; the objective is to stand out from it. This is what it means to be different."
Youngme Moon - Different
Differentiation is the key to helping your company stand out
If you’re looking to connect with your ideal audience, or you feel that your current brand positioning isn’t hitting the mark, or maybe it’s time to take a more adventurous approach to your copy and design - start your journey here